This webinar will unpack the Digital Markets, Competition and Consumers Act 2024 and its implications for consumer-facing brands. The DMCC has shaken up the legal framework for consumer-facing brands, and if your business touches the online customer journey, you ned to know what’s changed. With new enforcement powers for the primary consumer regulator in the UK (the Competition and Markets Authority), stricter rules around subscription contracts, fake reviews, and drip pricing, the DMCC marks a major shift in consumer protection law in the UK.
Attendees will gain practical insights into how to adapt their online consumer and e-commerce journeys, marketing strategies, and approaches to stay on the right side of the law.
The session will include a slide presentation, following by an interactive Q&A.