With greenwashing a dreaded accusation, and Green Claims legislation taking effect, Michelle Carvill and Gemma Butler, authors and co-founders/directors of Can Marketing Save the Planet, will talk you through how to navigate ‘eco’ language when communicating with partners and customers.
 
Communicate with Confidence
The Competition and Markets Authority (CMA) published the UK Green Claims Code after research found that 42% of green claims made could not be substantiated. Meanwhile, the EU has implemented similar regulations under its EU Green Claims Directive, all of which are to provide a framework for which companies can communicate their sustainability work with confidence and clarity.
 
Avoid Greenwashing Fines
Join the latest Products of Change webinar to understand what you need to know about communicating your sustainability efforts and avoid greenwashing fines, while continuing to create positive impact and future-proof your business.

 

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