The Large Language Model (LLM) revolution is happening, right now. Your customers are already using systems like Chat GPT and Google Gemini to discover and learn about you and your competitors. Early studies show that recommendations from these tools can have a significant impact on customers’ opinions around brands and the eventual choices they make.
This is a session for businesses looking to insulate themselves from the potential loss of market share whilst getting ahead around the opportunities presented by LLMs.
In this session, we will discuss the following topics:
- The current impact AI is having on customer journeys.
- The knock-on effect AI is already having on other marketing channels.
- How you can influence AI, to nudge it towards recommending your products and services.
- Explore methods to track AI visibility along with the differences and limitations vs existing digital channels.
- Insulate your business against fallout from regulatory issues associated with inaccurate LLM outputs.
Join AI marketing specialist David Watts from Evolved on 12 February where he will cover all of this and more.