Extramile Digital MD, Amanda Brooke, and Jene Knight, Head of Digital, will advise you on the practical ways you can benchmark where you are now to begin the foundations of building a marketing strategy that focuses on return on investment. (Templates will be issued after the event).

  • Where are you now? Looking at benchmarking your current data
  • Online market research: How to analyse online market trends to support decision-making
  • Competitor analysis: Understanding what your competitors are doing both on- and offline
  • How do you stand out? Identifying what makes your products or services unique
  • Marketing channels: How to analyse current performance against key metrics and evaluate what’s working and what’s not.
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